When Facebook changed it’s profile policy a few months ago in an effort to stamp out all individuality on the profile pages, I protested to deaf ears of the Facebook customer service team. In an effort to standardize everyone’s interests, it stamped out everyone’s individualistic quirks and forced broad categories onto us. I formerly listed my favorite karaoke songs under the “Music” section of my profile. When the profile renovation came, I lost all of that. As a consequence, I now mostly neglect my Facebook profile. Still, there are some interests of mine that go back up as generally generic interests.

While Facebook is pretty good at matching you up with recommended friends, its interest matching needs much more work. Sometimes the recommendations are absurd (see above, food and eating are apparently correlated).

Sometimes the recommendations are just plain wrong.

Though I’ll give them some credit for matching “Avatar” with “video games.”

Perhaps Facebook shouldn’t just shoehorn its users into these digitally defined interests. Of course, that’s how Facebook is going to make its money, by dissecting you into Likes and Dislikes. Here’s an article explaining the threat Facebook presents to Google by indexing the Internet through Like buttons.

What you, as a digital consumer, should be aware of, is the dissemination of your personal data. We have this general perception that we don’t have a say in services that we don’t pay for. This is not true. Check out dotrights.org for more information on privacy protections.

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