How much clearer does it need to be? According to the Clearblue Easy Digital Pregnancy Test website, 1 in 4 women can misread a traditional pregnancy test. Citing a medical study sponsored by (shock) itself, Clearblue offers the digital pregnancy test as a sure means to determine if you’re pregnant.
Honestly, how difficult is it to read a stick that either has one or two lines, or watching a stick change colors? Apparently very. The inaccuracy of home pregnancy tests due to failure to read the instructions or misinterpretation of the results is well documented.
Admittedly, I’ve never been present for a live unveiling of a pregnancy test, but I’ve seen plenty of dramatizations. If a woman thinks she’s pregnant, doesn’t she agonize over the instructions while waiting for the results? Don’t people double check after getting a blue stick to see what blue means? Actually, many of the false negatives in the study are due to women using the tests too early before their menstrual, not because they can’t read a test correctly. Therefore, having a clear PREGNANT or NOT PREGNANT digital read out would do nothing to alleviate those cases.*
Is this really a concern for women? I just feel that needing a clear PREGNANT result in words just shows the dumbing down of our society. I question the effectiveness of Clearblue’s marketing campaign. It relies on women admitting that they might be the 1 in 4 who can’t read a binary stick result. Maybe women who think they’re pregnant are already so insecure that they might fall for this ploy.
*Clearblue Digital also detects pregnancy sooner, which does alleviate those cases, but that is unrelated to the oversimplification of its test readout.